by Bassem Slim | Nov 22, 2023 | Branding & Design, Knowledge
As an agency we frequently get all sorts of last-minute requests for promotional campaigns or brand activations which make us scratch our heads thinking: “Why on earth didn’t we get this earlier?” Across the region, this seems to be very prevalent. In fact many in the...
by Bassem Slim | Nov 20, 2023 | Branding & Design, Knowledge
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know exactly what an iPhone is and means. But organizations are often less sure-footed when it comes to the corporate brand. What does the parent company’s name...
