As an agency we frequently get all sorts of last-minute requests for promotional campaigns or brand activations which make us scratch our heads thinking: “Why on earth didn’t we get this earlier?” Across the region, this seems to be very prevalent. In fact many in the...
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know exactly what an iPhone is and means. But organizations are often less sure-footed when it comes to the corporate brand. What does the parent company’s name...
