Knowledge
BRANDING & DESIGN
WHAT DOES YOUR CORPORATE BRAND STAND FOR?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know exactly what an iPhone is and means. But organizations are often less sure-footed when it comes to the corporate brand. What does the parent company’s name really stand for, Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know exactly what an iPhone is and means. But organizations are often less sure-footed when it comes to the corporate brand. What does the parent company’s name really stand for and…
Bassem Slim
29 Sep · 5 min read
Categories
- Branding & Design
- Knowledge
- Sustainability
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WHAT DOES YOUR CORPORATE BRAND STAND FOR?
Companies are extremely good at defining their product brands. Customers, employees, and other stake...